insightsoftware • October 2025

7 Finance Reporting Nightmares: Banish Your Fears

I wrote this thought leadership blog post with the help of AI research to align to a fun Halloween theme but to ensure it has lasting SEO value. I also incorporated anecedotes from our case studies with links to bring prospects down the marketing funnel.

insightsoftware • July 2025

Global Tariff Management Resource Center

I collaborated across Marketing to create this tariff resource hub, leading content production. The hub showcases how our solutions help customers with tariff shifts. Involved using AI for content creation, aligning with press release, highlighting survey results, and positioning us as a trustworthy authority via subject matter expert commentary.

Engen • May 2025

AI and healthcare technology case study

Laguna and engen partnered to use AI assistance to advise case managers on calls, allowing them to focus more attention on members rather than admin. Optimal interactions involve listening to a member’s needs, expressing empathy and understanding, and finding solutions on the spot that support the member’s health.

Relias • October 2023

2023 State of Healthcare Training Report

Award-winning industry report. I managed the survey, consulted with stakeholders for decision-making, included subject matter expert quotes, wrote the report, achieved media mentions, crafted spinoff assets, and won a Digital Health Award.

Nurse.com • October 2022

Nurse midwives help in maternity care deserts

Quick turnaround blog written to drive awareness of our expertise and take advantage of SEO as industry news hit mainstream media.

Nurse.com • May 2022

Nurses March blog

I covered the Nurses March in Washington, DC, leveraging my journalism skills for original interviews and reporting. Our company, Nurse.com, was a sponsor and organizer of the event, and this post supported brand authority and education content.

Relias • October 2021

Home health COPs update blog

Blog post explaining regulatory changes in the Conditions of Participation for home health agencies as part of a broader home health campaign.

Relias • January 2021

Improving quality measures in LTC

Blog post for long-term care executives and learning administrators, linking our product and service value propositions to industry pain points.

Relias • October 2020

Improve home health nurse retention

Blog written to support home health hiring and retention campaign. Also showcases later addition of podcast widget to add multimedia elements to our blog posts.

Relias • September 2020

Home health nurse interview questions

Blog post that relied on SEO keywords and supported a broader home health campaign. Linked to a hiring guide e-book I developed.

Relias • April 2020

Healthcare provider wellness blog

Amid the COVID pandemic, I wrote this blog to support healthcare providers and their own wellness. Represents research and knowledge about an unfamiliar topic that highlighted a huge industry pain point and how our company could help solve the challenges.

September 2010

Global Currents UNCW

Content marketing newsletter for the International Business Programs at UNC Wilmington's Cameron School of Business. I interviewed students and professors, and wrote and designed the newsletter.